Why the Impossible Burger Is Different

Cell-based meat, or “clean” meat—real meat produced in labs—has not become a commercial product yet. But analysts expect it to hit the shelves in 2021 or soon thereafter, and start-ups in this space, such as Memphis Meats, have raised tens of millions of dollars. One 2018 survey found that a third of American consumers, along with half of Indian and two-thirds of Chinese consumers, would be “very or extremely likely” to purchase cell-based meat.

Source: Why the Impossible Burger Is Different – The Atlantic

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