A Survey of Consumer Perceptions of Plant-Based and Clean Meat in the USA, India, and China

We found high levels of acceptance of clean meat in the three most populous countries worldwide, and with even higher levels of acceptance in China and India compared to the USA. These results underline the importance of clean meat producers exploring new markets for their products, especially as meat consumption in developing countries continues to rise.

Source: Frontiers | A Survey of Consumer Perceptions of Plant-Based and Clean Meat in the USA, India, and China | Sustainable Food Systems

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