BIV’s Ive: “Alternative meat is a revolution not an evolution”

Plant-based foods are not just incremental evolution of an existing category, but a revolution, according to Andrew D. Ive, founder and general partner of Big Idea Ventures (BIV).  Driving this shift is a new breed of agritech startups that are developing culturally relevant, local foods that integrate into people’s ongoing consumption habits. Leveraging this trend, BIV launched the $50 million “New Protein Fund and Accelerator” programme that is focused on reducing animal factory farming by investing in early stage companies that are bringing plant-based and cell-based foods to market.  The programme helps these companies to build, test and prepare for growth and are currently based out of New York and Singapore.

Source: BIV’s Ive: “Alternative meat is a revolution not an evolution” | Wealth & Society

Leave a Reply

Social profiles