Bollywood couple Genelia, Riteish Deshmukh start plant-based meat venture

Bollywood couple Genelia and Riteish Deshmukh have started a new plant-based meat venture, Imagine Meats.Plant-based meats are made entirely from plant ingredients such as pea protein and coconut oil, but replicate the taste, smell, and sizzle of animal meat.Globally, the sector is growing rapidly, with several companies scaling up and even being listed on stock exchanges. Data from the Good Food Institute, the leading non-profit advancing the sector, shows 2019 was a watershed moment with hundreds of millions of dollars in global investment and retail sales in the sector, and increasing advancement into Asian markets.

Source: Bollywood couple Genelia, Riteish Deshmukh start plant-based meat venture – The Economic Times

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