Cultured Meats: Who, How and When?

In October, team members from Midan Marketing attended the virtual Cultured Meat Symposium to learn more about the cultured meat and poultry products which promise (or threaten) to turn our industry on its head. As a food scientist, I was intrigued to learn about how future food is being made. As part of the customer insights team at a meat marketing agency, I was focused on what cultured meat (also referred to as cell-based meat, in vitro meat and other terms) will mean for our clients and the meat industry.

Source: Cultured Meats: Who, How and When? – Midan Marketing

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