acceptation | Clean Meat and Alternative Foods

Research

The effect of information content on acceptance of cultured meat in a tasting context

GrégoryApril 20, 2020April 19, 2020

We observed that provision of information and the tasting experience increased acceptance of cultured meat and that information on personal benefits of cultured meat increased acceptance more than information on...

Market

Why the Impossible Burger Is Different

GrégorySeptember 30, 2019September 30, 2019

Cell-based meat, or “clean” meat—real meat produced in labs—has not become a commercial product yet. But analysts expect it to hit the shelves in 2021 or soon thereafter, and start-ups...