The Impact of Framing on Acceptance of Cultured Meat
Cultured meat can be produced from growing animal cells in-vitro rather than as part of a living animal. This technology has the potential to address several of the major ethical,...
What’s in a name? Consumer perceptions of in vitro meat under different names
In vitro meat (IVM) grown from animal cells is approaching commercial viability. This technology could enable consumers to circumvent the ethical and environmental issues associated with meat-eating. However, consumer acceptance...